Dr.Dabber E-Commerce Storefront

A site redesign for Dr.Dabber, a seven-figure, industry-disrupting company in the cannabis e-rigs sector. The redesign involves optimizing a fully customized Shopify theme written in Liquid.js, with a focus on giving Dr.Dabber's marketing team granular control over UI components for seamless content updates.

In addition to the redesign, I built a lead capture pop-up form to collect customer data, which is integrated with Klaviyo, an email marketing platform. The email addresses collected from the form are entered into an automated pipeline for targeted marketing campaigns, driving customer engagement and increasing sales.